Influencer marketing is considered an essential component of luxury marketing in China, but to many brands’ surprise, influencer marketing isn’t cheap and can actually be more expensive than the same service in the West. On top of that, it can be hard to know if you’ve been quoted a fair price since new platforms and types of content are constantly emerging. While there are a number of websites and resources that list average influencer prices based on the influencer’s popularity and the platforms they post on, those prices are generalizations, and a multitude of additional factors come into play where you can negotiate with an influencer. It’s helpful to know these six key factors that KOLs consider when setting their prices and deciding if they should work with your brand. Understanding these factors — and the KOL’s point of view — can help brands understand when they might be able to negotiate a lower price while also creating a harmonious situation for both parties.
