How to Create a Successful Cross-Border E-commerce Strategy

Just like the line between online and offline shopping, the lines between geographic borders in ecommerce are often blurred. Now that customers can have their pick of sellers across the globe, it’s becoming a necessity for brands and online retailers to showcase their products to a global market. 

According to a report from research firm, Forrester, cross-border ecommerce is set to reach $627 billion in sales by 2022, making up a grand total of 20% of ecommerce as a whole. But what exactly is cross-border ecommerce?

Cross-border ecommerce occurs whenever a product is purchased by a customer outside of the merchant’s home country. For example, if a customer in the UK purchases a television from an online seller located in the US, cross-border ecommerce would be taking place. But why would a consumer buy a product outside their home country? Well, there are many reasons. It could be due to shipping options, payment methods, product quality, pricing, or even quality of product information.